Fashion Night Out ... Boston Edition
Written by Anuli Akanegbu on September 21, 2009
New York may be the mecca of fashion stateside, but fashionistas know better than to leave Boston out of the mix. During Fashion Night Out on Sept. 10, 2009, several stores in the Boston area kept there doors open later so Bostonistas could shop the night away.
The goal of Fashion Night Out was to celebrate fashion globally and boost industry sales. Since Newbury Street is the epicenter of fashion in Boston, several stores that call Newbury Street home, such as DKNY, Cartier, Agent Provacateur, and Neiman Marcus, stayed open later than usual in observance of Fashion Night Out. When asked why her store participated in the event, DKNY assistant manager Alexandra Wachtel stated, “It’s an important night in the fashion world. We are welcoming customers and telling them about our brand.“ Though Boston’s streets weren’t as filled with glitterati and celebrities as New York City, the night proved to still be a classy affair as most stores offered customers champagne and sweet treats as they shopped.
Champagne at Agent Provacateur & Late night shopping at DKNY
Beauty tutorial at Neiman Marcus & DJ Miss Thang spinning tunes on Neiman Marcus’ second floor
During the same night, Cole Haan celebrated their new collection designed by tennis star Maria Sharapova with a party at their Newbury Street location.

For more Boston fashion, clear your calendars to attend events during Boston Fashion Week, held Sept. 25 to Oct. 2, 2009. Check out the Boston Fashion Week Web site for more information about shows and events here.
