Ndamus: Accessories with Bold, Creative Statements
The very nature of the word accessory implies that such designs are considered to be innately secondary. We are thereby accustomed to think of them as mere afterthoughts -- objects we don to compliment a larger narrative. N’damus, a London-based brand specializing in eye-catching bags, belts and a range of other accessories, switches this script. Using abstract shapes and folds, alongside splashes of color in natural fabrics, N’damus creates accessories that steal the show and do all the talking.
inCOLOR: How was the name Ndamus coined, and does it hold any meaning?
Nneka Onyenakala: The word “damus” in Latin means “We are giving/we give.“ My father has brought me up to use the talents given to you by God, even if you may not initially see its beauty or use. God has given me many talents and now Nneka (‘N’) is giving back some of what she was given.
inCOLOR: Why do you choose leather as a material?
Nneka Onyenakala: Leather is the predominant material used in my bags; however, it is not the only material. I also use a combination of leather, a material I love, mixed with African wax prints, i.e. George cloth from my Igbo culture, denim, cotton ... You name it, I’ll make it. I also offer a customized service, which means the material list is as broad as your desires. Personally, I love the feel of different types of leather and the abundance of colors leather can be found in, as well as its versatility and longevity. Leather can last a lifetime when well looked after.

inCOLOR: What is the story behind the Ndamus brand? When was it established, why, and how would you describe the aesthetics?
Nneka Onyenakala: N’Damus has been in my head for a number of years to be honest. Ninety-nine point nine percent of the time I am in heels accompanied by a matching N’Damus bag. I started making bags for myself back in 2007/2008 initially because I was frustrated with not being able to find a bag to match my abundant, rainbow-like shoe collection. The aesthetics of my bags encompass abstract shapes and folds, with splashes of color in natural fabrics to create stylish, abstract designs and unique pieces for all who want to add the definitive edge to complete their outfit.
inCOLOR: Your accessories are quite striking. Where do you draw inspiration from?
Nneka Onyenakala: I have been blessed to have drawn internal inspiration initially … I make what I feel. I also draw inspiration from things we view on a daily basis but don’t actually see. Living in such a busy city, the obvious is sometimes missed, and in order to be seen, something big or bold must happen. I believe in making bold, creative statements.
inCOLOR:You also make belts, bracelets and many other accessories. Do you intend to foray into clothing?
Nneka Onyenakala: At the moment I am loving what I’m doing, so this is what I intend to do for as long as I can. I often collaborate with Samantha –J of Geometric Designs, a new and amazing clothing designer. Personally, I’m happy to collaborate but specialize in bags and accessories. I do have a passion for shoes, so watch this space
inCOLOR: From the abstract bag to the World wide clutch bag, you name your collections. Do you have a favorite bag or clutch?
Nneka Onyenakala: The Abstract Rose Collection is most definitely my favorite, in terms of style. By far to date, my favorite is the “Tweedydamus Rose,“ not just in terms of style but its sheer “in your face” size.
inCOLOR: You have had a number of celebrities wear your bags, including Nia Long. What type of woman do you feel embodies best your brand?
Nneka Onyenakala: Any woman who aspires, dares or just wants to add the definitive edge to complete her outfit.
inCOLOR: You have recently completed a shoot in California, as well as recently being stocked in Gisella Boutique London. What are your plans for the future?
Nneka Onyenakala: Whatever and wherever God’s plans are for me, I’m going to follow them! I have been blessed to work with an array of amazing people on my journey and being invited to work with Gisella Boutique in my hometown of London has been an absolute honor. In a very short space of time I’ve been inundated with opportunities from the U.S., Europe and even the United Arab Emirates. The world is a very big place … Watch this space.
inCOLOR: In your opinion, what three characteristics make a bag an it bag?
Nneka Onyenakala: A bold, eye-catching and complimentary piece.
inCOLOR: What items must you always have in your bag?
Nneka Onyenakala: Keys (How will you get home, or dare I ask?!), cash, moisturizer, lip balm, Blackberry … Oh, and mint chewing gum.
Designer Nneka Onyenakala
inCOLOR: Do you have any favorite bag designers?
Nneka Onyenakala: Would it be wrong of me to be so bold and say … me?! I make no apologies for saying I am my favorite bag designer. I have a lot of respect for the many fantastic bag designers out there; however, I choose to stay focused on what N’Damus is about, as well as taking creative direction from my customers’ requirements and needs and, therefore, remain independent and unique.
For more information, visit www.ndamus.com.
www.gisellaboutique.net
www.geometricdesigns.co.uk
Images courtesy of BW Lee Photography
Photo credit: Karl Lake (pic of Bigdamus Rose)
Photo credit: JVL (pic of designer)
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Wow, I totally loved Ndamus design and taste of the fashion. She’s totally good with colors. All the designs and patterns shown above are really elegant, classy and yet colorful and wearable on any occasions and any particular days. I even saw one of this brand’s dress on one of the rvca clothing store. I wanted to buy the second dress on the above shown picture but then I was out of budget and could not get it then. Now, I’ve got a collection of about 5 dresses of Ndamus. A great designer indeed and thanks for the informative article on the designs and the designer itself.
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